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Our R&D User department in AIJU is interested in this topic due to: – Experts in meeting consumers´ preferences and acceptability, especially in children, adolescents, older adults, families, and schools. – Identification of socio-economic and cultural barriers. – Consumer centre-approach for consumer – Driven new product development. – Analysis of impact in awareness campaigns and organization of the information according to the target group objective. – ICT experts in the development of tech-based aged, adapted methodologies such as games approaches. – Use of the games for education of new generations and families, for example, in new dietary Mediterranean patterns. – Partners of a funded project in PRIMA AWP 2020 and 2021 and we oversee consumers’ analysis of preferences, acceptability, product development and new business models. – Use of the games for education of new generations and families, for example, in new dietary Mediterranean patterns. Contact: Paco Varela, [email protected]