PRIMA has announced its strategic participation in the 3rd Arab SMEs Summit 2024, organized by the United Nations Economic and Social Commission for Western Asia (UN-ESCWA) in Qatar.
A Platform for Regional Growth\
The Arab SMEs Summit (ASMES) serves as an annual regional platform dedicated to accelerating SME development throughout the Arab world. The summit’s primary objective is to empower local businesses to expand beyond their domestic markets, with a strong emphasis on sustainable growth and regional cooperation.
PRIMA’s Strategic Involvement
PRIMA brings its expertise in promoting inclusive and prosperous Mediterranean societies through innovative solutions. Their participation aligns perfectly with their mission to support sustainable resource management, economic development, and regional stability, particularly in crucial sectors such as water management, agrifood, farming, healthcare, and energy.
As a leading force in Mediterranean research and innovation, PRIMA’s committed to transforming the region through innovation-driven development. Through its strategic initiatives, PRIMA continues to foster innovation in the Mediterranean region, focusing on empowering businesses, especially smallholders and small farms, with sustainable solutions. The programme’s dedication is demonstrated through its calls for proposals, which align innovation with real market and social needs.
In the Arab region, PRIMA has established itself as a catalyst for change, implementing a comprehensive strategy to boost SME growth and empowerment. At the heart of this strategy lies a strong focus on digital transformation, helping businesses streamline their operations and enhance productivity through cutting-edge technologies.
PRIMA is dedicated to boosting growth and empowerment for SMEs through various approaches:
🔍 Digital Transformation: Driving adoption of digital technologies to streamline operations, enhance productivity, raise income, and expand market reach.
🌐 Platforms/Blockchains/Advanced Data Analytics and DSS: Supporting online marketplaces and cooperation spaces for cross-border trade and access to new markets.
🌱 Smart Agriculture: Promoting precision farming tools and IoT devices to improve agricultural productivity and sustainability.
🍲 Sustainable Agrofood Value Chain: Integrating sustainability and digitalization in the Agrofood sector for better environmental and economic outcomes.
Key Summit Activities
The summit features a comprehensive program of PRIMA-organized events, including:
- Expert-led workshops
- Innovation exhibitions for Arab entrepreneurs and SMEs
- Panel discussions and roundtables
- Specialized sessions focusing on entrepreneur and researcher empowerment
Specific Contributions
PRIMA will contribute to three major discussions during the summit:
Green Business Workshop (November 18, 1:00 PM – 4:00 PM)
This workshop will provide participants with:
- Comprehensive insights into the green business landscape
- Practical scaling strategies
- Skills for securing impact financing
- Tools for success in the sustainable economy
Circular Economy Opportunities (November 19, 8:30 AM – 11:00 AM)
This side event focuses on:
- Exploring circular economy potential for Arab Mediterranean SMEs
- Highlighting successful implementation cases
- Developing strategic adoption roadmaps
The Switchers Talks 2024
Organized by MedWaves with and for its community: The Switchers, this session aims to:
- Showcase sustainable business models from the Switchers Community
- Present impact evaluation methodologies
- Facilitate networking and knowledge exchange among MSMEs
Looking Forward
PRIMA’s involvement in the summit reinforces its dedication to supporting Arab SME growth and highlights the importance of EU-Mediterranean collaboration in driving economic development. Through this partnership, PRIMA continues to demonstrate its commitment to providing innovative solutions for the challenges faced by SMEs in the region.
