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Consumer habits and trends analysis
Our objective is to perform societal analysis of biobased circular solutions and products to reach more responsible and informed choices in consumption for citizens and industrial partners. We can perform international surveys (6 international countries and at 150 interviews/country) according to ISO rules (ISO 9186-1-2014, ISO9186-2-2008 and ISO 9186-3-2014). Expertise in creating new labelling for products. Expertise in creating Graphics Symbols for the European Union (Design and Validation (in accordance with ISO rules) of graphical symbols conveying certain safety warning messages to be used for child-care articles, 2015, ISBN 978-92-9200-686-0) and CHILDTIZEN project (2021-2022). Expertise in European projects for the development on consumer analysis or industrial analysis of technologies. All this activity has been part of: • FUNTOMP project (consumer analysis of new Mediterranean food products). PRIMA MED project 2020 section 1 • DELICIOUS project. (consumer analysis, educational habtis, trends, serious games for young people and children). PRIMA MED project section 1. • PRIMA MED PROJECT 2022 section 2. Consumer analysis and habits of new food products. (under signature). • GenB project (Horizon Europe) related to bioeconomy, biobased products and societal analysis and other projects SOFMANBOT, PRECYCLIN where consumer habits and trends are analysed.



Societal acceptance, Food products acceptance Labelling Market acceptance Trends Consumer behaviour.


Expertise in PRIMA MED and Horizon Europe projects


AIJU Technological Institute


Research Organisation (Private)



contact person

Head of European Projects