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CONSORTIUM LOOKING FOR A COMMUNICATION EXPERT
INURA (the University Institute for Research on Agricultural Resources) is coordinating a consortium under this topic. The main objective of our proposal is to enhance recipes that are part of the Mediterranean diet in order to make them attractive and healthy. These recipes will be based on local and traditional ingredients of the Mediterranean diet rich in bioactive compounds or enriched with bioactive compounds obtained from by-products of native varieties. New healthy and sustainable processing technologies that preserve the content of essential compounds and comply with circular economy principles will be used. We are looking for a expert partner in media, TV programmes, awareness campaigns in schools and communities to be involved in the proposal.

TOPICS

topic_2_3_1-2022

KEYWORDS

Communication; awareness campaigns; mass media; marketing

REMARKS

ORGANIZATION

UNIVERSITY OF EXTREMADURA

TYPE OF ORGANIZATION

secondary_or_higher_education_establishment

COUNTRY

Spain

contact person

DR. MARIA DE GUÍA CÓRDOBA

Project IP, Researcher, INURA Director

+34924489255

PRIMA programme is supported by Horizon 2020, the European Union’s Framework Programme for Research and Innovation

Main Office

Carrer del Gran Capitá, 2-4

Nexus 1 Building, 3rd floor,

Office number 303

Phone +34 930 19 08 23

08034  Barcelona

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