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Our RD department in AIJU is interested in this topic due to: -Experts in meeting consumers´ preferences and acceptability, especially in children, adolescents, older adults, families and schools (scope of the proposal). -Identification of socio-economic and cultural barriers. -Consumer centre-approach for consumer -driven new product development. -ICT experts in the development of tech-based aged adapted methodologies such as games approaches. -Use of the games for education of new generations and families, for example, in new dietary Mediterranean patterns. -Partners of a funded project in PRIMA AWP 2020 topic 1.3.1 and we are in charge of consumers’ analysis of preferences, acceptability, product development and new business models. -Use of the games for education of new generations and families, for example, in new diettary Mediterranean patterns. -Partners of a funded proyect in PRIMA AWP 2020 topic 1.3.1 and we are in charge of consumers´s ananlysis of preferences, acceptability, product develpment and new bussiness models. Contact: Paco Varela, [email protected]