Communication and Dissemination of PRIMA funded projects
Communication is at the heart of PRIMA mission to make the Mediterranean a space of sustainability and prosperity.
The core values we ALL need to use when we promote PRIMA are:
Partnership and Collaboration
Research and Innovation
Environmental and technical solutions
Sustainability and resilience.
Social and Societal inclusion
EU COMMUNICATION OBLIGATION:
PRIMA PROGRAMME COMMUNICATION AND DISSEMINATION OBLIGATIONS:
Prima visibility regulations
The beneficiaries must promote the action and its results by strategically and effectively providing targeted information to multiple audiences (including the media and the public). Before engaging in a communication activity expected to have a significant media impact, the beneficiaries must inform the PRIMA Foundation.
It is an obligation and right to use the PRIMA logo and the EU emblem. Unless the PRIMA Foundation requests or agrees otherwise or unless it is impossible, any communication activity related to the action (including in electronic form, via social media, etc.) and any infrastructure, equipment, and significant results funded by the grant must: Grant Agreement number: [insert number] [insert acronym] [insert call identifier of the master call] (a) display the PRIMA logo, and (b) display the EU emblem, and (c) include the following text:
For communication activities: “This project is part of the PRIMA Program supported by the European Union.”
For infrastructure, equipment and significant results: “This [ infrastructure], [equipment] [insert type of result] is part of the PRIMA program supported by the European Union’s Horizon 2020 research and innovation program.”
When displayed together with another logo, the PRIMA logo and the EU emblem must have appropriate prominence.
For their obligations, the beneficiaries may use the PRIMA logo and the EU emblem without first obtaining approval from the PRIMA Foundation and the Commission, respectively.
This does not, however, give them the right to exclusive use.
Moreover, they may not appropriate the PRIMA logo and the EU emblem or any similar trademark or logo, either by registration or by any other means.
Acknowledgements in publications
This paper is supported by the PRIMA program under grant agreement No…, project… The PRIMA program is supported by the European Union.
Disclaimer excluding the PRIMA responsibility
Any communication activity related to the action must indicate that it reflects only the author’s view. The PRIMA Foundation is not responsible for any use that may be made of the information it contains.
In the Grant Agreement, ARTICLE 29 — DISSEMINATION OF RESULTS — OPEN ACCESS — VISIBILITY OF PRIMA FUNDING
After you have checked the communication, dissemination and exploitation obligations from the European Commission and the Communication and dissemination obligations from PRIMA, it is time to plan your journey.
Develop your communication strategy: What you want to achieve and where you want to be
- Communication objectives: short term and long-term objectives SMART
- Target audience: define target groups, their interests, needs, characteristics, attitude
- Key messages: define short and clear sentences that represent your project best
- Activities and channels: Website, Newsletter, social media networks, direct email, videos and publication. Activities could also include Conferences and academic workshop presentations (oral/poster), Feedback activities to research participants and related communities, Meetings with policymakers or health care professionals, Media coverage or other related activities, Research resources generated and made publicly available(e.g. website, software or database developments)
- Communication KPIs
GET INSPIRED by the Communication Strategy of PRIMA Read it here.
It is crucial to create a look and feel where you build a unique visual identity for your project. In order to create it, you have to create a logo, choose a font, colours, images associated and well – representing your project. The aim of the visual identity is to deliver your values and your impact in an attractive and informative way.
- Get yourself inspired when designing a logo: Canva.com
- Choose visual elements from websites like Pexels
- Choose a colour palette: Coolors
- Decide on a font: Google Fonts
- Create a website and Social media platforms
Social Media plays a crucial role in connecting people and developing relationships and provides an excellent opportunity to establish connections. It is necessary to have social media accounts to publish information about your projects and get funds from research institutions, universities and funding agencies. As part of the PRIMA organization, it is mandatory to insert in the bio of the project`s account: @PRIMAProgram, #EUHorizon2020, #EUCommission.
What are the differences between social media accounts?
- Twitter is a fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 280 characters or less content waiting to be read, clicked, followed, and re-tweeted. Check out PRIMA TwitterAccount: here
- Facebook is a place to share photos, updates, and general news with those who follow or “like” you. Fans of your project come to your Facebook page to find out what’s going on with it, see pictures of what’s going on, or explore events. Check out PRIMA Facebook Account: here
- LinkedIn is different from the rest of the social media outlets because it’s specifically designed for businesses and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more critical platforms to use for those in B2B. Check out PRIMA LinkedIn Account: here
- Instagram is a photo and video-sharing social networking service. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Check out PRIMA Instagram Account: here